ARCHITECTURE OF US DIGITAL HEGEMONY: INSTITUTIONS OF INFORMATION WARFARE AS INSTRUMENTS OF REFORMATTING REALITY
Abstract and keywords
Abstract (English):
The article is devoted to the analysis of the structure of American information warfare institutions as a key mechanism of the transformation of public consciousness and modern geopolitical processes. The purpose of the work is to partially open the curtain of the architecture (structure) of the institutions of the information confrontation of the United States as the framework of modern media and political reality. The research is based on an interdisciplinary approach combining general scientific methods and institutional analysis (the study of formal and informal structures of digital hegemony). The article notes that the US information warfare institutions function as systemic actors that combine government, corporate and informal networks to achieve hegemony in the digital space. Their tools include not only disinformation, but also algorithmic attention management, Big Data analytics and many other methods that undermine confidence in enemy institutions, including traditional media, reformatting reality (social norms, political trends, and national identities are changing) and other assigned tasks are also being solved. It is also concluded that information warfare has shifted from a tactical to a strategic mode, becoming a tool for the long-term redistribution of power on a global scale. The theoretical significance of the work lies in the synthesis of approaches of political science and media research, which allows us to offer a new framework for analyzing the realities of the information-industrial society, the crisis of democratic institutions and the evolution of international relations in the context of the dominance of global digital platforms. The research is relevant for understanding the sources of challenges related to digital inequality, manipulation of public consciousness (mass psychology) and the search for a balance between freedom of information and security.

Keywords:
information warfares, digital hegemony, information warfares institutions, think tanks, mental wars, psychological warfares
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