Rostov-on-Don, Rostov-on-Don, Russian Federation
CSCSTI 06.00
Russian Classification of Professions by Education 38.00.00
Russian Library and Bibliographic Classification 65
Russian Trade and Bibliographic Classification 774
Russian Trade and Bibliographic Classification 778
Russian Trade and Bibliographic Classification 78
Russian Trade and Bibliographic Classification 79
BISAC BUS BUSINESS & ECONOMICS
The article presents the results of research on digital platforms and ecosystems Russian models in comparison with foreign approaches. Integrated ecosystems and IT platforms are actively used in business practice, which creates the basis for the formation of a platform economy and the modern markets development. Competitive advantages, corporate income, revenue figures, and capitalization largely depend on companies' participation in e-commerce. The analysis of the main factors influencing its segments focused on the end user and corporate clients is carried out. Problems and risks have been identified, taking into account the international situation, legislation, market specifics, regional and industry specifics, disparity in sales volumes, financial and investment opportunities of e-commerce market participants. A measures set is proposed to support technological independence, maximize network effects, ensure the companies competitiveness and transition to a sustainable economy in the context of digital transformation.
platform economy, digital platform, ecosystem, e-commerce, digital transformation, innovative technologies, sustainable development of economy
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