Incoming tourism brings more and more money to economies of the countries, most popular with tourists, as people even more often travel abroad. However, the share of Russia in the international tourism is steadily reduced, despite the natural interest of foreigners in the country with rich history and high rates of development of infrastructure. The authorities and business elite of many countries are extremely interested in increasing of tourist flows and try to attract tourists with the most various ways. The economic recession of 2014 which became result of both structural problems of the Russian economy, and sharp deterioration of a foreign policy situation, extremely negatively reflected in the tourism market, including the incoming. And after all, today incoming tourism is one of the priority directions of tourist sector. Political and economic events of the last two years have bared need to intensify process of realization of tourist capacity of our country. In 2016 the tendency to optimization of tour operator activity in Russia based on recession of the Russian economy and recession of consumer activity will proceed. At preservation of the present economic situation growth of incoming tourists will proceed. However, the analysis of a condition of the sphere of tourism indicates the insufficient level of its development in many indicators, existence of limiting factors of development of incoming tourism. The article represents an attempt in general to consider as affairs with incoming tourism in Russia, what problems in its development exist, and how to overcome them.