Russian Federation
Khanty-Mansiysk (Yugorskaya) regional public organisation of the Free Economic Society of Russia (Deputy head)
Surgut, Russian Federation
This article presents the identified and systematized key factors influencing the retention of Generation Z representatives in state and municipal institutions, as well as the author's development of practical mechanisms for adapting HR policies and organizational practices in accordance with these factors. The authors analyze theoretical approaches to studying Generation Z and its characteristics as a subject of labor activity. The specific features of state and municipal service as employers are identified, and traditional factors of personnel retention are systematized. New personal and competency characteristics of Generation Z, their expectations of organizational culture, and attitudes toward work-life balance are examined. The correlation between existing practices in state and municipal government bodies and the identified characteristics of Generation Z is determined. Mechanisms for adapting HR policies to improve the retention of young talent are developed.
Generation Z in state and municipal institutions; mechanisms for adapting HR policies to improve the retention of young talent
1. Kamneva E.V. Teoriya samodeterminacii i upravlenie personalom / E.V. Kamneva, M.M. Simonova // Social'no-gumanitarnye znaniya. – 2024. – № 1. – S. 82-83. – EDN PALWZP. (data obrascheniya 15.10.2025).
2. Federal'nyĭ zakon ot 27.07.2004 N 79-FZ (red. ot 29.09.2025) «O gosudarstvennoĭ grazhdanskoĭ sluzhbe Rossiĭskoĭ Federacii» [Elektronnyĭ resurs]. – URL: https://www.consultant.ru/document/cons_doc_LAW_48601/18219c3b58b5c48188c44c4c4cf7205914cb788d/ (Data obrascheniya: 01.11.2025).
3. Byvalina D.S. Problema motivacii pokoleniya Y: kak privlech' i uderzhat' molodyh rabotnikov / D.S. Byvalina // Al'manah sovremennoĭ nauki i obrazovaniya. – 2014. – № 12(90). – S. 35-37. – EDN SYAUNJ. (data obrascheniya 01.11.2025).
4. Folomeev N.V. Motivaciya personala kompanii: sovremennye problemy uderzhaniya sotrudnikov pokoleniya Z / N.V. Folomeev, BI. Enoktaev // Nauchnye iniciativy molodezhi: vzglyad v buduschee: Sbornik stateĭ Mezhdunarodnoĭ nauchno-prakticheskoĭ konferencii, Petrozavodsk, 27 maya 2025 goda. – Petrozavodsk: Mezhdunarodnyĭ centr nauchnogo partnerstva "Novaya Nauka" (IP Ivanovskaya I.I.), 2025. – S. 268-271. – EDN WOORFW. (data obrascheniya 10.11.2025).
5. Pokolenie Z: problemy, vozmozhnosti, perspektivy na rynke truda / E.V. Yashkova, D.Yu. Vagin, E.A. Chervyakova [i dr.] // Innovacionnaya ekonomika: perspektivy razvitiya i sovershenstvovaniya. – 2021. – T. 2, № 7(33). – S. 256-261. – EDN YPNDYT. (data obrascheniya 14.10.2025).
6. Bukina P.A Prakticheskie aspekty formirovaniya gotovnosti molodogo specialista k kommunikacii kak faktor motivacii k professional'noĭ deyatel'nosti / P.A Bukina // Studencheskie nauchnye issledovaniya: sbornik stateĭ HXV Mezhdunarodnoĭ nauchno-prakticheskoĭ konferencii: v 2 ch, Penza, 05 iyunya 2025. - Penza: Nauka i Prosveschenie (IP Gulyaev G.Yu), 2025 – S. 215-218. – EDN ERIFBG (data obrascheniya 17.11.2025).
7. Rezul'taty oprosa avtorov issledovaniya «Analiz konflikta trebovaniĭ pokoleniya Z i praktik gosudarstvennogo i municipal'nogo upravleniya». [Elektronnyĭ resurs] – URL: https://forms.gle/Q8wUTJMH8tAnqCySA (data obrascheniya 18.11)
8. Bereznyakovskiĭ V.S. Motivaciya i uderzhanie sotrudnikov, sobirayuschihsya uvolit'sya po sobstvennomu zhelaniyu / V.S. Bereznyakovskiĭ, A.K. Grinina, A.V. Karpekina // Vestnik Moskovskogo gosudarstvennogo universiteta tehnologiĭ i upravleniya imeni K.G. Razumovskogo (Pervyĭ kazachiĭ universitet). Seriya prikladnyh nauchnyh disciplin. - 2025 - №2. - S. 53-60. - DOIhttps://doi.org/10.69540/294&-4079.2025.96.42.006. - EDN IWVFGT (data obrascheniya 17.11.).
