STRATEGIC ANALYSIS OF THE ORGANIZATION'S ACTIVITIES: COMPETITIVE ADVANTAGES AND DEVELOPMENT PROSPECTS
Rubrics: MANAGEMENT
Abstract and keywords
Abstract:
Using the example of the "Ekipazh" taxi company, this article examines the results of a strategic analysis of the external and internal environments of the organization, which operates on a lease-to-own model for drivers who complete orders through an aggregator. Based on PEST and SWOT analyses, an industry-specific competitor assessment, and a portfolio analysis (BCG, GE/McKinsey), key sustainability factors and growth opportunities for the company are identified: reducing fleet downtime, driver retention, strengthening management discipline, and developing the Comfort segment. A set of management and marketing recommendations is formulated aimed at increasing efficiency, scaling, and strengthening 
the taxi company's competitive position in the regional market.

Keywords:
taxi company, strategic analysis, PEST analysis, SWOT analysis, competitiveness, driver retention, KPIs, portfolio analysis
Text
Text (PDF): Read Download
References

1. Ansoff I. Strategicheskoe upravlenie. M.: Ekonomika, 2009. 519 s.

2. Barni Dzh. B. Strategicheskiy menedzhment: uchebnik. SPb.: Piter, 2020. 480 s.

3. Kotler F., Keller K. L. Marketing-menedzhment. M.: Vil'yams, 2017. 816 s.

4. Lapin R.D., Sazykina O.A. SWOT-analiz kak klyuchevoy instrument strategicheskogo planirovaniya proizvodstvennogo predpriyatiya // Zhurnal ekonomicheskih issledovaniy. 2023. T. 9. № 2. S. 27-36. EDN: https://elibrary.ru/WLAYWR

5. Oficial'nyy sayt Yandeks.Pro dlya partnerov i voditeley [Elektronnyy resurs]. Rezhim dostupa: https://pro.yandex.ru (data obrascheniya 17.02.2026 g.).

6. Porter M. Konkurentnaya strategiya: metodika analiza otrasley i konkurentov. – M.: Al'pina Pablisher, 2018. 602 s.

7. Rybakova Yu.S., Sazykina O.A. Ispol'zovanie klyuchevyh pokazateley effektivnosti pri formirovanii strategii organizacii // Obrazovanie i nauka v sovremennom mire. Innovacii. 2021. № 2 (33). S. 70-79. EDN: https://elibrary.ru/ZHHHAB

8. Sazykina O.A. Sovremennyy strategicheskiy analiz: uchebnoe posobie. – Penza, 2016. 136 s. EDN: https://elibrary.ru/ZRTUSZ

9. Sazykina O.A., Mezinova M.V. Vliyanie faktorov vneshney sredy na strategicheskie napravleniya razvitiya stroitel'noy organizacii // Zhurnal ekonomicheskih issledovaniy. 2019. T. 5. № 2. S. 31-37. EDN: https://elibrary.ru/ZAVSMP

10. Treysi B. Strategiya. Kak razrabotat' i realizovat' effektivnuyu strategiyu dlya vashego biznesa. – M.: Eksmo, 2022. – 320 s.

Login or Create
* Forgot password?