The article discusses the concept and the basic components of social technologies which are used in electoral processes. The social factors that determine the electoral choice of the population in terms of their representation in the electoral programs of political parties are analyzed. The role of the media in influencing the electorate is estimated. The author examines the social technologies in the electoral process through the following elements: the need for the participation of the electorate in the democratic governance process; socialization of leadership component of the entity of the electoral process; formalization of leadership processes in the form of system of indicators.
social technology, information technology, electoral choice, management, values
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