The hypothesis suggests the tourism as the sector which is able greatly to expand its activities in the humanitarian and patriotic education of youth that coincides with the general line on “import substitution” and the need of refocusing on the domestic market in the tourism business. Proceeding from it the goals and tasks of overcoming the “motivational crisis” at today’s youth and the development of new social technologies for the tourism industry contributing to the intellectual and creative potential of consumers are formulated. In the terms of a radical transformation of the socio-economic structure of modern society the emphasis in the education of youth should be on a common culture that requires an adjustment of the directions of tourism industry development. However most tourism projects are not oriented to the requirements of today’s youth, which strongly put forward a request for the unified national projects rallying people around Russian values, based on the historical and cultural heritage of the country. The tourism industry should be included in the processes of change in the value priorities of young people. In the framework of the national process patriotic component of tourism activity can be presented as a kind of strategy that is implemented on the basis of industry-specific principles. The consistency in the formation of worldviews, the continuity of patriotic education, humanization, dynamism, individualization and inter- industry linkages should be among them. One of such approaches may be the greater involvement of youth in volunteerism through volunteer tourism, creation of multimedia applications on local history and patriotic trend. It requires a fundamentally new approach to the creation of the tourist product where knowledge is produced in relevant activities. In this perspective, the educational function of the tourism sector can cooperate with the education and promote the socio-personal competences. The main goal in this project will be solved by the scientific community of the cities where it is supposed to implement the applications. One of the most promising for such project is Samara region (brief overview of tourist objects is represented).
tourism industry, import substitution, and priorities of young people, patriotic education, tourism product, partnership, education, strategy, Samara region
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