The article considers linguo-didactic characteristics of communicative personality of the guide. It examines the important components of communicative personality of the guide: knowledge of traditions and customs; knowledge of the constraints and cultural norms in communication; knowledge of realia; ability to correctly answer questions; ability to argue and persuade,promote their point of view; ability to anticipate tourists behaviour in the process of communication.
communicative personality of a guide, communicative competence, guide, process of communication, cultural norms in communication.
Гид — это не только проводник, который сопровождает туристов и показывает им достопримечательности, но и индивид, который профессионально владеет коммуникативной компетенцией, умеет оценивать свои коммуникативные потребности и возможности, формировать свою коммуникативную тактику, т.е. гид является, в первую очередь, коммуникативной личностью.
1. Vinogradov V.S. Vvedenie v perevodovedenie (obshchie leksicheskie voprosy) [Introduction to Translation (common lexical questions)]. Moscow, Institut obshchego srednego obrazovaniya RAO Publ., 2001. 224 p.
2. Vorkachev S.G. Yazykovaya lichnost’: kul’turnye kontsepty [Linguistic personality: cultural concepts]. Volgograd-Arkhangel’sk: Peremena Publ., 1996. 259 p.
3. Demograficheskiy entsiklopedicheskiy slovar’ [Demographic Encyclopedic Dictionary]. Available at: http://demography.academic. ru/2115/ (accessed 02 July 2016).
4. Karasik V.I. Yazykovaya lichnost’: aspekty izucheniya [Linguistic personality: aspects of studying]. Yazyk i kul’tura: materialy II Mezhdunarodnoy nauchnoy konferencii [Language and Culture: Proceedings of the II International Conference Teach]. Moscow, 2003. Moscow, 2003, pp. 362-363.
5. Kashkin V.B. Vvedenie v teoriyu kommunikatsii [Introduction to communication theory]. Voronezh: VGTU Publ., 2000. 171 p.
6. Kirillov V.I., Starchenko A.A. Logika [Logic]. Moscow, TK Velbi, Prospekt Publ., 2008. 240 p.
7. Krasnykh V.V. Osnovy psikholingvistiki i teorii kommunikatsii [Fundamentals of psycholinguistics and communication theory]. Moscow, ITDGK «Gnozis» Publ., 2001. 270 p.
8. Tomakhin G.D. Realii-amerikanizmy. Posobie po stranovedeniyu [Real Americanisms. The manual on the regional geography]. Available at: http://samlib.ru/w/wagapow_a_s/tomahin. shtml (accessed 02 July 2016).
