<?xml version="1.0"?>
<!DOCTYPE article
PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.4 20190208//EN"
       "JATS-journalpublishing1.dtd">
<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" article-type="research-article" dtd-version="1.4" xml:lang="en">
 <front>
  <journal-meta>
   <journal-id journal-id-type="publisher-id">Scientific Research and Development. Modern Communication Studies</journal-id>
   <journal-title-group>
    <journal-title xml:lang="en">Scientific Research and Development. Modern Communication Studies</journal-title>
    <trans-title-group xml:lang="ru">
     <trans-title>Научные исследования и разработки. Современная коммуникативистика</trans-title>
    </trans-title-group>
   </journal-title-group>
   <issn publication-format="online">2587-9103</issn>
  </journal-meta>
  <article-meta>
   <article-id pub-id-type="publisher-id">22562</article-id>
   <article-id pub-id-type="doi">10.12737/article_5b602bfcc5c2e3.72116823</article-id>
   <article-categories>
    <subj-group subj-group-type="toc-heading" xml:lang="ru">
     <subject>Речевая и межкультурная коммуникация</subject>
    </subj-group>
    <subj-group subj-group-type="toc-heading" xml:lang="en">
     <subject>Speech and cross-cultural communication</subject>
    </subj-group>
    <subj-group>
     <subject>Речевая и межкультурная коммуникация</subject>
    </subj-group>
   </article-categories>
   <title-group>
    <article-title xml:lang="en">Reflection of Iranian Women’s Gender Identity in their Traditional and Modern Lifestyle</article-title>
    <trans-title-group xml:lang="ru">
     <trans-title>Отражение гендерной идентичности иранских женщин в традиционном и современном образе жизни</trans-title>
    </trans-title-group>
   </title-group>
   <contrib-group content-type="authors">
    <contrib contrib-type="author">
     <name-alternatives>
      <name xml:lang="ru">
       <surname>Хадем Махсус Хоссейни</surname>
       <given-names>Лейла </given-names>
      </name>
      <name xml:lang="en">
       <surname>Hadem Mahsus Hosseyni</surname>
       <given-names>Leyla </given-names>
      </name>
     </name-alternatives>
     <email>leila.hosseiny60@gmail.com</email>
     <xref ref-type="aff" rid="aff-1"/>
    </contrib>
   </contrib-group>
   <aff-alternatives id="aff-1">
    <aff>
     <institution xml:lang="ru">МГИМО МИД России</institution>
     <city>Москва</city>
     <country>Россия</country>
    </aff>
    <aff>
     <institution xml:lang="en">Moscow State Institute of international Relations (University)</institution>
     <city>Moscow</city>
     <country>Russian Federation</country>
    </aff>
   </aff-alternatives>
   <volume>7</volume>
   <issue>4</issue>
   <fpage>51</fpage>
   <lpage>55</lpage>
   <self-uri xlink:href="https://zh-szf.ru/en/nauka/article/22562/view">https://zh-szf.ru/en/nauka/article/22562/view</self-uri>
   <abstract xml:lang="ru">
    <p>Цель статьи – представить отражение гендерной идентичности в образе жизни иранских женщин. Автор основывается на концепции Джудит Батлер о гендерной перформативности, основанной на том, что повторение действий создает искусственные конструкты гендера, которые, в свою очередь, приживаются. Автор стремится раскрыть следы гендерной идентичности через стиль жизни путем сравнения традиционного и современного образа жизни, при этом исследуя, каким образом дискурс создал образ иранской женщины и как через повторение действий или отказ от повторения они сохраняют или изменяют гендерную идентичность. Автор приходит к заключению, что иранки, представляющие как традиционный, так и современный стиль жизни, действуют в соответствии с гендерными условностями, а гендерным определителем выступает женственность.</p>
   </abstract>
   <trans-abstract xml:lang="en">
    <p>The paper aims at representing reflection of Iranian women’s gender identity in their lifestyle. It applies the ideas of Judith Butler on performativity, based on which the repetition of actions create and naturalize the artificial constructions of gender. It seeks to illuminate the traces of gender identity in lifestyle. Comparing the traditional and modern lifestyle, it explores how discourse has constructed Iranian woman and how through repetition of action or failure of repetition they sustain or modify the gender identity. It is concluded that Iranian women, in both traditional and modern lifestyle are performing the conventions of gender and are identified by their gender of womanliness.</p>
   </trans-abstract>
   <kwd-group xml:lang="ru">
    <kwd>гендерная идентичность</kwd>
    <kwd>коммуникация</kwd>
    <kwd>социализация</kwd>
    <kwd>стиль жизни</kwd>
    <kwd>традиционный</kwd>
    <kwd>современный</kwd>
    <kwd>иранские женщины.</kwd>
   </kwd-group>
   <kwd-group xml:lang="en">
    <kwd>gender identity</kwd>
    <kwd>communication</kwd>
    <kwd>socialization</kwd>
    <kwd>lifestyle</kwd>
    <kwd>traditional</kwd>
    <kwd>modern</kwd>
    <kwd>Iranian women.</kwd>
   </kwd-group>
  </article-meta>
 </front>
 <body>
  <p>Introduction«The consequence of such sharp disagreements about the meaning of gender... establishes the need for a radical re-thinking of the categories of identity within the context of relations of radical gender asymmetry» [3, p. 11]. Women’s experience of marginalization proves the significance of studying women’s gender identity and a «radical re-thinking» of it. The issue seems far more relevant in case of Iranian women’s gender identity who are experiencing a transitional stage. The country, facing global modernization, with its Traditional discourse, especially after revolution of 1979, insists maintaining traditional norms. The challenge of Iranian women to sustain or alter her gender identity can be examined inthe way she lives her everyday life. The paper uses Butler’s ideas on construction of gender identity. Judith Butler (1956), like other poststructuralist feministы, rejects the existence of any essence to decide one’s gender. Furthermore, she undermines the feminist distinction between sex and gender. She argues that sex, like gender, is also a cultural construct and scientific ground that masks and naturalizes the phallocentric discourse. Sex cannot be differentiated from gender, because like gender, it is divided into two categories and each gender is following its related sex, or else it will be punished. According to Butler, gender is created by performativity; that is, gender is a «doing rather than a being» [3, p. 25]. Gender is «an identity tenuously constituted in time – an identity instituted through a stylized repetition of acts» [3, p. 392]. The repetition of so called gender acts creates gender and makes us believe in the naturalness and real essence of these artificial conventions established by discourse. However, Butler claims that «there is no point of resistance to regulation» [6, p. 151]. While the subject is constructed within discourse, she has agency to violate and reconstruct the discourse. «The subject is neither fully determined by power, nor fully determining of power» [5, p. 17]. The subject who is within the power relations draws her agency from the very construction «to articulate its opposition» [4, p. 122]. Gender is not «constructed as a stable identity» [3, p. 191], rather «the possibility of gender transformation are in the possibility of failure to repeat» [3, p. 192]. Lifestyle displaying actions and behaviors is regarded here as the visible image of the identity. According to Butler, «The effect of gender…must be understood as the mundane way in which bodily gestures, movements and styles of various kinds constitute the illusion of an abiding gendered self» [3, p. 191]. The present study seeks to represent the way gender identity regulates Iranian women’s lifestyle.</p>
 </body>
 <back>
  <ref-list>
   <ref id="B1">
    <label>1.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Bordo S. (1998) Braveheart, Babe and the Contemporary Body. Washington DC, Georgetown University Press.</mixed-citation>
     <mixed-citation xml:lang="en">Bordo S. (1998) Braveheart, Babe and the Contemporary Body. Washington DC, Georgetown University Press.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B2">
    <label>2.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Busch M. (2008) Adam Smith and Consumerism’s Role in Happiness: Modern society Re-examined. Major Themes in Economics, 65-77.</mixed-citation>
     <mixed-citation xml:lang="en">Busch M. (2008) Adam Smith and Consumerism’s Role in Happiness: Modern society Re-examined. Major Themes in Economics, 65-77.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B3">
    <label>3.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Butler J. (1990) Gender Trouble Feminism and the Subversion of Identity. Routledge. London and New York.</mixed-citation>
     <mixed-citation xml:lang="en">Butler J. (1990) Gender Trouble Feminism and the Subversion of Identity. Routledge. London and New York.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B4">
    <label>4.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Butler J. (1993) Bodies that matter On the Discursive Limits of sex. Psychology Press. London.</mixed-citation>
     <mixed-citation xml:lang="en">Butler J. (1993) Bodies that matter On the Discursive Limits of sex. Psychology Press. London.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B5">
    <label>5.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Butler J. (1997) The Psychic Life of Power Theories in Subjection. Stanford University Press .Stanford, California.</mixed-citation>
     <mixed-citation xml:lang="en">Butler J. (1997) The Psychic Life of Power Theories in Subjection. Stanford University Press .Stanford, California.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B6">
    <label>6.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Butle J., Laclau E., Zizek S. [2000]. Contingency, Hegemony, Universality Contemporary Dialogues on the Left. London. Verso.</mixed-citation>
     <mixed-citation xml:lang="en">Butle J., Laclau E., Zizek S. [2000]. Contingency, Hegemony, Universality Contemporary Dialogues on the Left. London. Verso.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B7">
    <label>7.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Darabi M. (2009) A Study of Influential Factors for Women’s Tendency to Sports. Sports Science, 24, 77-88.</mixed-citation>
     <mixed-citation xml:lang="en">Darabi M. (2009) A Study of Influential Factors for Women’s Tendency to Sports. Sports Science, 24, 77-88.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B8">
    <label>8.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Dilma B.M. (2013) Leisure and Social Transformation: From modern times to postmodernity. Lusophone. Lusophone Journal of Cultural Studies, 1(2), 109-125.</mixed-citation>
     <mixed-citation xml:lang="en">Dilma B.M. (2013) Leisure and Social Transformation: From modern times to postmodernity. Lusophone. Lusophone Journal of Cultural Studies, 1(2), 109-125.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B9">
    <label>9.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Dinparast V., Koohi K., Alizadeh M. (2012) Management Body in Iran of the Qajar Period According to European Tourists. Journal of Medicine History. 4. Tabriz.</mixed-citation>
     <mixed-citation xml:lang="en">Dinparast V., Koohi K., Alizadeh M. (2012) Management Body in Iran of the Qajar Period According to European Tourists. Journal of Medicine History. 4. Tabriz.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B10">
    <label>10.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Dumazedier J. (1974) Leisure and the social system. In J.F. Murphy (ed.) Concepts of Leisure. Englewood Cliffs, NJ, Prentice-Hall.</mixed-citation>
     <mixed-citation xml:lang="en">Dumazedier J. (1974) Leisure and the social system. In J.F. Murphy (ed.) Concepts of Leisure. Englewood Cliffs, NJ, Prentice-Hall.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B11">
    <label>11.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">George, H. (2010) The Effects of Media Exposure on Body Dissatisfaction and Cognitive Bias in Adolescent Girls and Boys. UK. The University of Leeds.</mixed-citation>
     <mixed-citation xml:lang="en">George, H. (2010) The Effects of Media Exposure on Body Dissatisfaction and Cognitive Bias in Adolescent Girls and Boys. UK. The University of Leeds.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B12">
    <label>12.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Giddens A. (1964) Notes on the concept of play and leisure. UK. Sociological Review. 12. 73-89.</mixed-citation>
     <mixed-citation xml:lang="en">Giddens A. (1964) Notes on the concept of play and leisure. UK. Sociological Review. 12. 73-89.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B13">
    <label>13.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Giddens A. (1991) Modernity and Self Identity: self and society in the late modern age. Stanford. California. Stanford University Press.</mixed-citation>
     <mixed-citation xml:lang="en">Giddens A. (1991) Modernity and Self Identity: self and society in the late modern age. Stanford. California. Stanford University Press.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B14">
    <label>14.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Goodwin N., Nelson J., Ackerman F., Weisskopf T. (2008) Microeconomics in Context. New York. Routledge.</mixed-citation>
     <mixed-citation xml:lang="en">Goodwin N., Nelson J., Ackerman F., Weisskopf T. (2008) Microeconomics in Context. New York. Routledge.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B15">
    <label>15.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Hosseiny A., Yargoli M. (2012) Lifestyle in Satellite TV Series: semiotic analysis of Farsi 1 and PMC. Media Journal, 3, 133-145.</mixed-citation>
     <mixed-citation xml:lang="en">Hosseiny A., Yargoli M. (2012) Lifestyle in Satellite TV Series: semiotic analysis of Farsi 1 and PMC. Media Journal, 3, 133-145.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B16">
    <label>16.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Khajenoori B., Rohani A., Hashemi S. (2011) Lifestyle and Body Control. Women’s Sociology, 2 (4), 21-48.</mixed-citation>
     <mixed-citation xml:lang="en">Khajenoori B., Rohani A., Hashemi S. (2011) Lifestyle and Body Control. Women’s Sociology, 2 (4), 21-48.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B17">
    <label>17.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Mahdipoor F. (2013) Manifestation of Influential Impacts of Persian Satellite TVs on Iranian Women. Study of Satellite and New Communicative media, 2 (5), 25-44.</mixed-citation>
     <mixed-citation xml:lang="en">Mahdipoor F. (2013) Manifestation of Influential Impacts of Persian Satellite TVs on Iranian Women. Study of Satellite and New Communicative media, 2 (5), 25-44.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B18">
    <label>18.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Marcangeli S. (2015) Undressing the Power of Fashion: The Semiotic Evolution of Gender Identity by Coco Chanel and Alexander McQueen.Thesis for Honors Council. Bucknell University.</mixed-citation>
     <mixed-citation xml:lang="en">Marcangeli S. (2015) Undressing the Power of Fashion: The Semiotic Evolution of Gender Identity by Coco Chanel and Alexander McQueen.Thesis for Honors Council. Bucknell University.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B19">
    <label>19.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Mollaebrahimi E., Bahramiyan M., Zare I. (2011) Hijab in Ancient Iran. Bulletin of Women. Institute of Humanity and Cultural study. 2. 111-125.</mixed-citation>
     <mixed-citation xml:lang="en">Mollaebrahimi E., Bahramiyan M., Zare I. (2011) Hijab in Ancient Iran. Bulletin of Women. Institute of Humanity and Cultural study. 2. 111-125.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B20">
    <label>20.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Nooralian Y., Shamkkhani A., Rashidi M., Vazini N. (2014). Negative Impacts of Satellite TVs on Iranian Families. Hamadan Police Journal, 1 (3), 123-162.</mixed-citation>
     <mixed-citation xml:lang="en">Nooralian Y., Shamkkhani A., Rashidi M., Vazini N. (2014). Negative Impacts of Satellite TVs on Iranian Families. Hamadan Police Journal, 1 (3), 123-162.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B21">
    <label>21.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Rastgar A., Mohammadi M., Avaki S. (2012). A Study of Social Action Styles of the women and Girls toward Veil. Women and Family’s Socio Cultural Council Quarterly, 14 (56), 7-82.</mixed-citation>
     <mixed-citation xml:lang="en">Rastgar A., Mohammadi M., Avaki S. (2012). A Study of Social Action Styles of the women and Girls toward Veil. Women and Family’s Socio Cultural Council Quarterly, 14 (56), 7-82.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B22">
    <label>22.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Shahab F. (2012) Typology of Persian TV Channels. Quarterly of Study of Satellite TVs and New Communicative media, 1, 9-42.</mixed-citation>
     <mixed-citation xml:lang="en">Shahab F. (2012) Typology of Persian TV Channels. Quarterly of Study of Satellite TVs and New Communicative media, 1, 9-42.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B23">
    <label>23.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Sharafodin H. (2015) Consumerism in Religious and Modern Lifestyle. Two Lifestyle quarterly periodical Scholarly Specialized, 1, 7-30.</mixed-citation>
     <mixed-citation xml:lang="en">Sharafodin H. (2015) Consumerism in Religious and Modern Lifestyle. Two Lifestyle quarterly periodical Scholarly Specialized, 1, 7-30.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B24">
    <label>24.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Schilder P. (1950). The Image and the Appearance of Human Body. London. Trubner &amp; Co.</mixed-citation>
     <mixed-citation xml:lang="en">Schilder P. (1950). The Image and the Appearance of Human Body. London. Trubner &amp; Co.</mixed-citation>
    </citation-alternatives>
   </ref>
   <ref id="B25">
    <label>25.</label>
    <citation-alternatives>
     <mixed-citation xml:lang="ru">Thompson K. (1990) Body Image Disturbance. New York, Pergamon Press</mixed-citation>
     <mixed-citation xml:lang="en">Thompson K. (1990) Body Image Disturbance. New York, Pergamon Press</mixed-citation>
    </citation-alternatives>
   </ref>
  </ref-list>
 </back>
</article>
