g. Yakutsk, Yakutsk, Russian Federation
Russian Federation
CSCSTI 06.00
Russian Classification of Professions by Education 38.00.00
Russian Library and Bibliographic Classification 6
Russian Trade and Bibliographic Classification 7
The article analyzes the features of the use of corporate identity by construction companies in the regional market of the Republic of Sakha (Yakutia), identifies the main approaches to developing a corporate identity, and provides recommendations for its creation for construction companies. A completed project to develop a corporate identity for the construction company "Osnova" is described.
corporate identity, regional market of construction companies in Yakutia, promotion, logo, slogan
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