from 01.01.2021 to 01.01.1922
Moscow, Russian Federation
Communication with users is of great importance for management and decision-making in assessing the investment attractiveness of the region. Most app users have little interest in updates to the financial situation of the regions or the adoption of new laws on subsidizing the regions. To better inform users, applications use various forms of notifications. Many Russian companies are considering the use of direct communication with users and most of them choose the communication channel – email. Informing about important changes via email is most convenient for users due to its conciseness and unobtrusiveness of the solution. The article presents the results of a study of the impact of sending email notifications on the investment activity of users of the application for assessing the investment attractiveness of the regions of the Russian Federation. From this study, conclusions were drawn that information based on the results of assessing the investment attractiveness of regions will become more widespread and popular, which will allow a greater number of private investors to participate in investment projects in the regions. If the application sends updated information on the investment attractiveness of the regions of the Russian Federation, new provisions in legislation and subsidies, this will increase private investment activity.
Investment attractiveness of Russian regions, communication channel, email notification, simulation model, A/B testing, investment activity, investment projects.
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