employee
Moscow, Russian Federation
The article represents the proprietary methodology of audit service of museums. Urgency of the methodology relates to integration processes, which connect cultural institutions and the tourism industry. Obviously, the travel service becomes the essential component of the activities of cultural objects. This means not only an increase the number of museum visitors, but also the changing approaches to service, the use of new technical means and technologies of display. Thus, the determination the quality level of tourism services in the museum at the moment and on this basis substantiation of decision on the improvement and development in operational and strategic perspective become the important issues. The objectivity of the received information is the key issue. Therefore, the audit service, as any other, is offered to carry out by independent experts with the active use of the known method of «secret shopper». Therefore, the audit service, as any other, is offered to carry out by independent experts with the active use of the known method of «secret shopper». The article describes the methodology of the audit service of a museum and characterizes the tools of the method of “secret shopper”.
service, audit service, museum, the method of «secret shopper»
Интеграция учреждений культуры в индустрию туризма обусловливает поиск
новых подходов к обслуживанию посетителей музеев. Туристское поведение во многом
отличается стремлением реализовать многочисленные потребности: получить
увлекательную информацию, приобрести памятную продукцию, увидеть аутентичные
объекты, развлечься и т.д. Эти потребности зачастую не только разнообразны, но и
разноплановы. Музею, заинтересованному в притоке путешественников, приходится
разрабатывать новые технологии и приемы обслуживания, чтобы удовлетворить эти
нужды и, что важно, при этом эффективно реализовывать собственные цели.
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