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 <front>
  <journal-meta>
   <journal-id journal-id-type="publisher-id">Food Processing: Techniques and Technology</journal-id>
   <journal-title-group>
    <journal-title xml:lang="en">Food Processing: Techniques and Technology</journal-title>
    <trans-title-group xml:lang="ru">
     <trans-title>Техника и технология пищевых производств</trans-title>
    </trans-title-group>
   </journal-title-group>
   <issn publication-format="print">2074-9414</issn>
   <issn publication-format="online">2313-1748</issn>
  </journal-meta>
  <article-meta>
   <article-id pub-id-type="publisher-id">89216</article-id>
   <article-id pub-id-type="doi">10.21603/2074-9414-2024-3-2531</article-id>
   <article-categories>
    <subj-group subj-group-type="toc-heading" xml:lang="ru">
     <subject>ОРИГИНАЛЬНАЯ СТАТЬЯ</subject>
    </subj-group>
    <subj-group subj-group-type="toc-heading" xml:lang="en">
     <subject>ORIGINAL ARTICLE</subject>
    </subj-group>
    <subj-group>
     <subject>ОРИГИНАЛЬНАЯ СТАТЬЯ</subject>
    </subj-group>
   </article-categories>
   <title-group>
    <article-title xml:lang="en">Agricultural Marketing in Small and Micro Businesses: An Integrated Approach to Infrastructural Development</article-title>
    <trans-title-group xml:lang="ru">
     <trans-title>Комплексный подход к развитию инфраструктуры сбыта продукции аграрного малого и микро-бизнеса</trans-title>
    </trans-title-group>
   </title-group>
   <contrib-group content-type="authors">
    <contrib contrib-type="author">
     <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-3034-9169</contrib-id>
     <name-alternatives>
      <name xml:lang="ru">
       <surname>Гриценко</surname>
       <given-names>Галина Михайловна</given-names>
      </name>
      <name xml:lang="en">
       <surname>Gritsenko</surname>
       <given-names>Galina M.</given-names>
      </name>
     </name-alternatives>
     <email>gritcenko_galina_milenium@mail.ru</email>
     <xref ref-type="aff" rid="aff-1"/>
     <xref ref-type="aff" rid="aff-2"/>
    </contrib>
   </contrib-group>
   <aff-alternatives id="aff-1">
    <aff>
     <institution xml:lang="ru">Сибирский федеральный научный центр агробиотехнологий Российской академии наук</institution>
     <city>Краснообск</city>
     <country>Россия</country>
    </aff>
    <aff>
     <institution xml:lang="en">Siberian Federal Research Center for Agro-BioTechnologies, Russian Academy of Sciences</institution>
     <city>Krasnoobsk</city>
     <country>Russian Federation</country>
    </aff>
   </aff-alternatives>
   <aff-alternatives id="aff-2">
    <aff>
     <institution xml:lang="ru">Алтайский филиал Финансового университета при Правительстве Российской Федерации</institution>
     <city>Барнаул</city>
     <country>Россия</country>
    </aff>
    <aff>
     <institution xml:lang="en">Altai Branch of the Financial University under the Government of the Russian Federation</institution>
     <city>Barnaul</city>
     <country>Russian Federation</country>
    </aff>
   </aff-alternatives>
   <pub-date publication-format="print" date-type="pub" iso-8601-date="2024-10-02T10:28:23+03:00">
    <day>02</day>
    <month>10</month>
    <year>2024</year>
   </pub-date>
   <pub-date publication-format="electronic" date-type="pub" iso-8601-date="2024-10-02T10:28:23+03:00">
    <day>02</day>
    <month>10</month>
    <year>2024</year>
   </pub-date>
   <volume>54</volume>
   <issue>3</issue>
   <fpage>610</fpage>
   <lpage>620</lpage>
   <history>
    <date date-type="received" iso-8601-date="2024-02-09T00:00:00+03:00">
     <day>09</day>
     <month>02</month>
     <year>2024</year>
    </date>
    <date date-type="accepted" iso-8601-date="2024-08-06T00:00:00+03:00">
     <day>06</day>
     <month>08</month>
     <year>2024</year>
    </date>
   </history>
   <self-uri xlink:href="https://fptt.ru/en/issues/22856/22847/">https://fptt.ru/en/issues/22856/22847/</self-uri>
   <abstract xml:lang="ru">
    <p>Малый сектор (фермерские и личные подсобные хозяйства) играет значительную роль в производстве продукции сельского хозяйства, однако инфраструктуры сбыта их продукции до сих пор не создано, так как заинтересованность и поддержка со стороны государства в данном вопросе отсутствует. В формируемой инфраструктуре фермеры не получили доступа ни к софинансированию её объектов, ни к перечню необходимых им услуг.&#13;
Объекты и методы исследования основаны на анализе программных документов Правительства РФ, определяющих развитие оптово-продовольственных рынков и агрегаторов фермерской продукции, обобщении опыта торговых сетей, сельскохозяйственных потребительских сбытовых кооперативов, изучении возможностей малого сельского бизнеса аграрных регионов по формированию сбытовых кооперативов. Проведено библиографическое исследование опыта зарубежных стран по подготовке инфраструктуры фермерской продукции и сравнение подходов к её разработке с российской практикой, предложен авторский подход к формированию условий взаимодействия поставщиков и агрегаторов фермерской продукции с применением абстрактно-логического метода.&#13;
Результаты свидетельствуют о том, что наиболее остро проблемы сбыта продукции малого аграрного бизнеса стоят в регионах аграрной специализации. Наличие такой инфраструктуры способно поддержать производство во всех секторах малого бизнеса, а потенциал роста есть везде. Сегодня малый бизнес организует сбыт своей продукции самостоятельно и локально. Опыт работы оптово-распределительных центров страны показал, что для малого бизнеса их услуги недоступны. Работать с малыми поставщиками эти центры могут только через посредников – агрегаторов фермерской продукции. Обобщение первого опыта создания таких агрегаторов между торговой сетью «Магнит» на корпоративных принципах и сельскохозяйственным потребительским сбытовым кооперативом «Калина-Малина» Кемеровской области показало, что у каждого из них есть свои преимущества и недостатки.&#13;
В результате предложены условия финансовых отношений участников цепочек товародвижения в разных системах сбыта, включающих производителей и агрегаторов продукции малых форм сельскохозяйственного производства и оптово-распределительные центры. Реализация данного подхода позволит, с одной стороны, снизить цены на потребительских рынках, с другой – повысить эффективность сельскохозяйственного производства в малом секторе.</p>
   </abstract>
   <trans-abstract xml:lang="en">
    <p>Small and private subsidiary farms are important members of agricultural community. However, they still lack good infrastructure to market their products because they remain beyond the scope of state interest. The agricultural infrastructure in its present condition neither gives farmers access to co-financing nor allows them to shape the list of services they need.&#13;
The research featured program documents issued by the Government of the Russian Federation that determine the development of wholesale food markets and aggregators of farm produce. The author generalized the experience of retail chains and agricultural consumer marketing cooperatives, as well as studied the cases of small rural businesses merging into marketing cooperatives in agricultural regions. The bibliographic study covered best foreign practices in shaping infrastructure for small farm produce, which were compared with Russian experience. The author also developed an abstract-logical method of establishing the interaction between stakeholders in a new system of farm produce aggregators.&#13;
In this research, agricultural regions demonstrated the most acute problems in small business marketing. A good system of agricultural infrastructure supports production in all sectors of small business with growth potential. Today, small businesses are alone in organizing their own sales as wholesale distribution centers are not available to them. These centers work with small suppliers through intermediaries, i.e., aggregators. In the Kemerovo Region, an example of such aggregators is the one created on corporate principles between the Magnit retail chain and the Kalina-Malina agricultural consumer marketing cooperative. The experience demonstrated some advantages and disadvantages. &#13;
The article introduces conditions for successful financial relations in commodity circulation chains in different distribution systems, including farmers, aggregators, and wholesale distribution centers. This approach reduces prices on consumer markets while increasing the efficiency of small farms.</p>
   </trans-abstract>
   <kwd-group xml:lang="ru">
    <kwd>Продукция</kwd>
    <kwd>сбыт</kwd>
    <kwd>инфраструктура</kwd>
    <kwd>агрегаторы</kwd>
    <kwd>кооперативы</kwd>
    <kwd>торговые сети</kwd>
    <kwd>прибыль</kwd>
    <kwd>распределение</kwd>
   </kwd-group>
   <kwd-group xml:lang="en">
    <kwd>Products</kwd>
    <kwd>sales</kwd>
    <kwd>infrastructure</kwd>
    <kwd>aggregators</kwd>
    <kwd>cooperatives</kwd>
    <kwd>retail chains</kwd>
    <kwd>profit</kwd>
    <kwd>distribution</kwd>
   </kwd-group>
  </article-meta>
 </front>
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