Management of the Personnel and Intellectual Resources in Russia Management of the Personnel and Intellectual Resources in Russia Управление персоналом и интеллектуальными ресурсами в России 2305-7807 91907 10.12737/2305-7807-2024-13-5-5-10 Тема номера Issue subject Тема номера TRANSFORMING CORPORATE CULTURE TO ACHIEVE SUSTAINABLE DEVELOPMENT GOALS ТРАНСФОРМАЦИЯ КОРПОРАТИВНОЙ КУЛЬТУРЫ ДЛЯ ДОСТИЖЕНИЯ ЦЕЛЕЙ УСТОЙЧИВОГО РАЗВИТИЯ https://orcid.org/0000-0002-1275-1309 Коновалова В. Г. Konovalova Valeriya Germanovna. vg_konovalova@guu.ru

кандидат экономических наук;

candidate of economic sciences;

 Государственный университет управления State University of Management 16 12 2024 16 12 2024 13 5 5 10 12 12 2024 https://zh-szf.ru/en/nauka/article/91907/view

Статья посвящена исследованию корпоративной культуры как фактора устойчивого развития организации, который может как способствовать, так и препятствовать достижению поставленных целей и внедрению принципов устойчивого развития в корпоративную практику. Представлены основные особенности корпоративной культуры устойчивого развития, определяющие направления трансформации существующих культур, а также характеристика проявлений сильных и слабых культур устойчивого развития и их влияния на развитие организации. Предложена модель организационной культуры устойчивого развития и на основе обобщения существующего опыта выделены корпоративные практики, способствующие ее формированию и развитию, в том числе обеспечивающие вовлеченность сотрудников в решение существующих проблем. Выделены сильные стороны различных типов корпоративной культуры, которые необходимо согласовать с целями устойчивого развития при корпоративной стратегии. Показаны дополнительные возможности трансформации корпоративной культуры для достижения целей устойчивого развития при внедрении технологии на основе искусственного интеллекта.

The article is devoted to the study of corporate culture as a factor in the sustainable development of an organization, which can both contribute to and hinder the achievement of goals and the implementation of sustainable development principles in corporate practice. The main features of the corporate culture of sustainable development are presented, determining the directions of transformation of existing cultures, as well as the characteristics of the manifestations of strong and weak cultures of sustainable development and their impact on the development of the organization. A model of the organizational culture of sustainable development is proposed and, based on the generalization of existing experience, corporate practices are identified that contribute to its formation and development, including ensuring the involvement of employees in solving existing problems. The strengths of various types of corporate culture are highlighted, which must be aligned with the goals of sustainable development in the corporate strategy. Additional opportunities for transforming corporate culture to achieve sustainable development goals when implementing technology based on artificial intelligence are shown.

 устойчивое развитие корпоративная культура устойчивого развития вовлеченность персонала искусственный интеллект sustainable development corporate culture of sustainable development employee engagement artificial intelligence

Коновалова В.Г. Инновационная корпоративная культура: особенности проявления и условия развития [Текст] / В.Г. Коновалова // Кадровик. — 2015. — № 5–6. — С. 95–105. Konovalova V.G. Innovacionnaya korporativnaya kul'tura: osobennosti proyavleniya i usloviya razvitiya [Tekst] / V.G. Konovalova // Kadrovik. — 2015. — № 5–6. — S. 95–105. Коновалова В.Г. Автономия на рабочем месте vs микроменеджмента: преимущества и проблемы [Текст] / В.Г. Коновалова // Сборник статей XVII кадрового форума Черноземья. — Воронеж: Изд-во Воронежского гос. ун-та, 2024. — С. 14–18. Konovalova V.G. Avtonomiya na rabochem meste vs mikromenedzhmenta: preimuschestva i problemy [Tekst] / V.G. Konovalova // Sbornik statey XVII kadrovogo foruma Chernozem'ya. — Voronezh: Izd-vo Voronezhskogo gos. un-ta, 2024. — S. 14–18. Шульженко И.С. Амбассадоры корпоративных ценностей как инструмент управления вовлеченностью персонала [Текст] / И.С. Шульженко, А.С. Лобачева // УПИРР. 2023. — № 3. — С. 98–102. Shul'zhenko I.S. Ambassadory korporativnyh cennostey kak instrument upravleniya vovlechennost'yu personala [Tekst] / I.S. Shul'zhenko, A.S. Lobacheva // UPIRR. 2023. — № 3. — S. 98–102. Aung P.N., Hallinger P. The intellectual structure of the literature on sustainability leadership in higher education: an author co-citation analysis. Int. J. Educ. Manag., 2022, 36 (5), pp. 784–799. DOI: 10.1108/IJEM-09-2021-0371 Aung P.N., Hallinger P. The intellectual structure of the literature on sustainability leadership in higher education: an author co-citation analysis. Int. J. Educ. Manag., 2022, 36 (5), pp. 784–799. DOI: 10.1108/IJEM-09-2021-0371 Avery G.C., Bergsteiner H. Sustainable Leadership: Honeybee and Locust Approaches; Routledge: New York, NY, USA, 2011. Avery G.C., Bergsteiner H. Sustainable Leadership: Honeybee and Locust Approaches; Routledge: New York, NY, USA, 2011. Baumgartner R.J. Organizational culture and leadership: preconditions for the development of sustainable corporation. Sustain. Dev., 17 (2) (2009), pp. 102–113. DOI: 10.1002/sd.405 Baumgartner R.J. Organizational culture and leadership: preconditions for the development of sustainable corporation. Sustain. Dev., 17 (2) (2009), pp. 102–113. DOI: 10.1002/sd.405 Chatman J.A., Choi A. Measuring organizational culture: converging on definitions and approaches to advance the paradigm. Handbook of Research Methods for Organisational Culture, Edward Elgar Publishing Ltd (2022), pp. 92–107. URL: https://www. scopus.com/inward/record.uri?eid=2-s2.0-85129577473&partne rID=40&md5=3e772735ddb1c53c914ffd8b9ebe62d7 Chatman J.A., Choi A. Measuring organizational culture: converging on definitions and approaches to advance the paradigm. Handbook of Research Methods for Organisational Culture, Edward Elgar Publishing Ltd (2022), pp. 92–107. URL: https://www. scopus.com/inward/record.uri?eid=2-s2.0-85129577473&partne rID=40&md5=3e772735ddb1c53c914ffd8b9ebe62d7 Deloitte. 2023 Millennial and Gen Z Survey. URL: https:// www.deloitte.com/global/en.html Deloitte. 2023 Millennial and Gen Z Survey. URL: https:// www.deloitte.com/global/en.html Gallup (2023). The Powerful Duo of Strengths and Engagement. URL: https://www.gallup.com/workplace/505523/ powerful-duo-strengths-engagement.aspx Gallup (2023). The Powerful Duo of Strengths and Engagement. URL: https://www.gallup.com/workplace/505523/ powerful-duo-strengths-engagement.aspx Galpin T., Whitttington J.L., Bell G. (2015). Is your sustainability strategy sustainable? Creating a culture ofsustainability. Corporate Governance, vol. 15, iss. 1, pp. 1–17. Galpin T., Whitttington J.L., Bell G. (2015). Is your sustainability strategy sustainable? Creating a culture ofsustainability. Corporate Governance, vol. 15, iss. 1, pp. 1–17. Gartner HR Survey Finds 84% of Employees Believe Their Organization Lacks a Strong Sustainability Culture. URL: https:// www.gartner.com/en/newsroom/press-releases/202312-05-gartner-hr-survey-finds-84-percent-of-employees-believe-their-organization-lacks-a-strong-sustainability-culture Gartner HR Survey Finds 84% of Employees Believe Their Organization Lacks a Strong Sustainability Culture. URL: https:// www.gartner.com/en/newsroom/press-releases/202312-05-gartner-hr-survey-finds-84-percent-of-employees-believe-their-organization-lacks-a-strong-sustainability-culture GSIA (2022). Global Sustainable Investment Review 2022. URL: https://www.gsi-alliance.org/wp-content/uploads/2023/12/GSIA-Report-2022.pdf GSIA (2022). Global Sustainable Investment Review 2022. URL: https://www.gsi-alliance.org/wp-content/uploads/2023/12/GSIA-Report-2022.pdf Hens L., Block C., Cabello-Eras J.J. et al. On the evolution of “Cleaner Production” as a concept and a practice J. Clean. Prod., 172 (2018), pp. 3323–3333. DOI: 10.1016/j.jclepro.2017.11.082 Hens L., Block C., Cabello-Eras J.J. et al. On the evolution of “Cleaner Production” as a concept and a practice J. Clean. Prod., 172 (2018), pp. 3323–3333. DOI: 10.1016/j.jclepro.2017.11.082 Isensee C., Teuteberg F. et. al. The relationship between organizational culture, sustainability, and digitalization in SMEs: a systematic review. J. Clean. Prod., 275 (2020). DOI: 10.1016/j. jclepro.2020.122944 Isensee C., Teuteberg F. et. al. The relationship between organizational culture, sustainability, and digitalization in SMEs: a systematic review. J. Clean. Prod., 275 (2020). DOI: 10.1016/j. jclepro.2020.122944 Kantabutra S. Exploring relationships among sustainability organizational culture components at a leading Asian industrial conglomerate Sustainability, 13 (4) (2021), p. 1733. DOI: 10.3390/su13041733 Kantabutra S. Exploring relationships among sustainability organizational culture components at a leading Asian industrial conglomerate Sustainability, 13 (4) (2021), p. 1733. DOI: 10.3390/su13041733 Ketprapakorn N., Kantabutra S. Culture development for sustainable SMEs: Toward a behavioral theory. Sustainability 2019, 11, 2629. Ketprapakorn N., Kantabutra S. Culture development for sustainable SMEs: Toward a behavioral theory. Sustainability 2019, 11, 2629. Ketprapakorn N., Kantabutra S. Toward an organizational theory of sustainability culture. Sustain. Prod. Consum., 32 (2022), pp. 638–654. DOI: 10.1016/j.spc.2022.05.020 Ketprapakorn N., Kantabutra S. Toward an organizational theory of sustainability culture. Sustain. Prod. Consum., 32 (2022), pp. 638–654. DOI: 10.1016/j.spc.2022.05.020 Kiesnere A.L., Baumgartner R.J. Sustainability management emergence and integration on different management levels in smaller large-sized companies in Austria. Corp. Soc. Responsib. Environ. Manag. 2019, 26, 1–20. Kiesnere A.L., Baumgartner R.J. Sustainability management emergence and integration on different management levels in smaller large-sized companies in Austria. Corp. Soc. Responsib. Environ. Manag. 2019, 26, 1–20. Kitsios F., Kamariotou M., Talias M.A. Corporate sustainability strategies and decision support methods: a bibliometric analysis Sustainability, 12 (2) (2020), p. 521, DOI: 10.3390/su12020521 Kitsios F., Kamariotou M., Talias M.A. Corporate sustainability strategies and decision support methods: a bibliometric analysis Sustainability, 12 (2) (2020), p. 521, DOI: 10.3390/su12020521 Konovalova V., Mitrofanova E., Mitrofanova A., Gevorgyan R. The impact of artificial intelligence on human resources management strategy: opportunities for the humanization and risks. Wisdom. 2022. Т. 2. № 1. S. 88–96. Konovalova V., Mitrofanova E., Mitrofanova A., Gevorgyan R. The impact of artificial intelligence on human resources management strategy: opportunities for the humanization and risks. Wisdom. 2022. T. 2. № 1. S. 88–96. Lozano R. Are companies planning their organisational changes for corporate sustainability? An analysis of three case studies on resistance to change and their strategies to overcome it. Corp. Soc. Responsib. Environ. Manag. 2013, 20, 275–295. Lozano R. Are companies planning their organisational changes for corporate sustainability? An analysis of three case studies on resistance to change and their strategies to overcome it. Corp. Soc. Responsib. Environ. Manag. 2013, 20, 275–295. McKinsey & Company (2022). The ESG Premium: New Perspectives on Value and Performance. URL: https://www.mckinsey.com/~/media/mckinsey/business%20functions/sustainability/our%20insights/the%20esg%20premium%20new%20 perspectives%20on%20value%20and%20performance/the-esgpremium-new-perspectives-on-value-and-performance.pdf McKinsey & Company (2022). The ESG Premium: New Perspectives on Value and Performance. URL: https://www.mckinsey.com/~/media/mckinsey/business%20functions/sustainability/our%20insights/the%20esg%20premium%20new%20 perspectives%20on%20value%20and%20performance/the-esgpremium-new-perspectives-on-value-and-performance.pdf Paais M., Pattiruhu J.R. (2020) Effect of motivation, leadership, and organizational culture on satisfaction and employee performance The Journal of Asian Finance, Asian J. Finance, Econ. Bus., 7 (8) (2020), pp. 577–588. DOI: 10.13106/jafeb.2020.vol7.no8.577 Paais M., Pattiruhu J.R. (2020) Effect of motivation, leadership, and organizational culture on satisfaction and employee performance The Journal of Asian Finance, Asian J. Finance, Econ. Bus., 7 (8) (2020), pp. 577–588. DOI: 10.13106/jafeb.2020.vol7.no8.577 Pennington L.K., More E. Culture's roles in organizational sustainability. Acad. Manag. Proc., 2016 (1) (2016), Article 15415. DOI: 10.5465/ambpp.2016.15415abstract Pennington L.K., More E. Culture's roles in organizational sustainability. Acad. Manag. Proc., 2016 (1) (2016), Article 15415. DOI: 10.5465/ambpp.2016.15415abstract Rout M., Reid J., Wallace K.J. et. al. Voicing stakeholder visions for biodiversity indicators: a framework using content analysis. Environmental and Sustainability Indicators, 12 (2021), Article 100156. DOI:10.1016/j.indic.2021.100156 Rout M., Reid J., Wallace K.J. et. al. Voicing stakeholder visions for biodiversity indicators: a framework using content analysis. Environmental and Sustainability Indicators, 12 (2021), Article 100156. DOI:10.1016/j.indic.2021.100156 Tseng M.-L., Wu K.-J., Ma L., Kuo T.C., Sai F. A hierarchical framework for assessing corporate sustainability performance using a hybrid fuzzy synthetic method-DEMATEL. Technolog. Forecast. Soc. Chang. 2019, 144, 524–533. Tseng M.-L., Wu K.-J., Ma L., Kuo T.C., Sai F. A hierarchical framework for assessing corporate sustainability performance using a hybrid fuzzy synthetic method-DEMATEL. Technolog. Forecast. Soc. Chang. 2019, 144, 524–533. Turner A. How does intrinsic and extrinsic motivation drive performance culture in organizations? Cogent Education, 4 (1) (2017), Article 1337543. DOI: 10.1080/2331186X.2017.1337543 Turner A. How does intrinsic and extrinsic motivation drive performance culture in organizations? Cogent Education, 4 (1) (2017), Article 1337543. DOI: 10.1080/2331186X.2017.1337543 World Economic Forum (2022). Why sustainability is crucial for corporate strategy | World Economic Forum. URL: https:// www.weforum.org/agenda/2022/06/why-sustainability-iscrucial-for-corporate-strategy/ World Economic Forum (2022). Why sustainability is crucial for corporate strategy | World Economic Forum. URL: https:// www.weforum.org/agenda/2022/06/why-sustainability-iscrucial-for-corporate-strategy/ Yadav K., Gupta N., Kumar A. Mechanistic understanding and holistic approach of phytoremediation: a review on application and future prospects. Ecol. Eng., 120 (2018), pp. 274–298. Yadav K., Gupta N., Kumar A. Mechanistic understanding and holistic approach of phytoremediation: a review on application and future prospects. Ecol. Eng., 120 (2018), pp. 274–298.