Career guidance work is the subject of attention of the state and parents, the quality of which determines the well-being of each citizen and the state of the economy as a whole. Meanwhile, it is not always effective, as evidenced by the answers of schoolchildren given in the article. The article considers «family» career guidance, its features and suggests some of its forms for implementation by parents. The experience of career guidance work carried out by students of the Department of Personnel Management of the State University of Management within the framework of project-based learning and individual academic disciplines is described. In particular, this is an interactive assistant for schoolchildren, as well as individual diagnostic profiles of students and career trajectories.