@article{Novickaya2025motivation,
author={Novickaya, O.N. and Shinkareva, Y.V.},
title={MOTIVATION MANAGEMENT AND STAFF RETENTION IN THE IT INDUSTRY THROUGH COACHING TECHNOLOGIES},
journal={Management of the Personnel and Intellectual Resources in Russia},
publisher={INFRA-M Academic Publishing LLC.},
year={2025},
pages={88-95},
volume={14},
issue={2},
}