%0 Journal Article %T MOTIVATION MANAGEMENT AND STAFF RETENTION IN THE IT INDUSTRY THROUGH COACHING TECHNOLOGIES %A Novickaya, O.N. %A Shinkareva, Y.V. %K motivation management, staff retention, IT industry, coaching technologies, coaching management style, personal growth, professional development, staff turnover, personnel management, work efficiency %J Management of the Personnel and Intellectual Resources in Russia %D 2025 %N 14 %P 7 %I INFRA-M Academic Publishing LLC.