@article{Shirinkina2025social, author={Shirinkina, E.V. and Umrikhina, L.R.}, title={SOCIAL STAFF TRAINING AS A FORM OF INCREASING COMPANY EFFICIENCY IN THE ERA OF BIG DATA}, journal={Management of the Personnel and Intellectual Resources in Russia}, publisher={INFRA-M Academic Publishing LLC.}, year={2025}, pages={103-106}, volume={14}, issue={2}, }