@article{Udalov2025competency-marketing, author={Udalov, O.F. and Smol'kin, V.P. and Garnov, A.P.}, title={Competency-Marketing Approach As the Basis of the Organization’s Human Potential Management Methodology}, journal={Scientific Research and Development. Economics of the Firm}, publisher={INFRA-M Academic Publishing LLC.}, year={2025}, pages={106-112}, volume={14}, issue={3}, }