%0 Journal Article %T Competency-Marketing Approach As the Basis of the Organization’s Human Potential Management Methodology %A Udalov, O.F. %A Smol'kin, V.P. %A Garnov, A.P. %K competence, competence and marketing approach, management, human potential, competitiveness %J Scientific Research and Development. Economics of the Firm %D 2025 %N 14 %P 6 %I INFRA-M Academic Publishing LLC.