TY JOUR TI Competency-Marketing Approach As the Basis of the Organization’s Human Potential Management Methodology KW competence KW competence and marketing approach KW management KW human potential KW competitiveness JO Scientific Research and Development. Economics of the Firm AU Udalov, O.F. AU Smol'kin, V.P. AU Garnov, A.P. PY 2025 IS 14 PB INFRA-M Academic Publishing LLC.