TY  JOUR
TI  Development Trends and Efficiency Rating of Event Marketing in the Context of Digital Transformation
KW  event marketing
KW  hybrid events
KW  digital transformation
KW  marketing effectiveness
KW  event analytics
JO  Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences
AU  Marchenko, D.A.
AU  Shadrin, V.G.
PY  2025
IS  10
PB  Kemerovo State University