TY JOUR TI THE DYNAMICS OF VALUE ORIENTATIONS IN THE HEALTH SPHERE: FROM SOVIET HEALTH-PRESERVING PRACTICES TO THE PHENOMENON OF MUSCLE DYSMORPHIA IN THE DIGITAL ERA​​​​​​​​​​​​​​​​ KW health-preserving practices KW value orientations KW muscle dysmorphia KW bigorexia KW subjective well-being KW physical culture KW social media KW corporeality KW strength training KW Soviet health ideology​​​​​​​​​​​​​​​​ JO Journal of sociological research AU Telepov, N.V. PY 2025 IS 10 PB INFRA-M Academic Publishing LLC.