%0 Journal Article
%T Marketing Tools at the Service of Transnational Corporations: Global Branding As an Element of «Soft Power»
%A Surguladze, V..
%K «soft power», transnational corporations, brand, branding, marketing, advertising, ideology, identity, consumers
psychology, mass psychology, information safety.
%J Humanities. Bulletin of the University of Finance
%D 2016
%N 6
%P 7
%I INFRA-M Academic Publishing LLC.