%0 Journal Article %T THE SHIFT OF NON-DRUG PRODUCTS TO NON-PHARMACY ONLINE CHANNELS AS A FACTOR IN THE DISRUPTION OF MARKET STABILITY OF PHARMACEUTICAL RETAIL %A Grafova, T.O. %A Kononov, A.N. %K pharmacy channel, non-pharmacy online channels, logistics, digital consumption, market resilience, marketplace, pharmaceutical market, consolidation, competition %J Actual directions of scientific researches of the XXI century: theory and practice %D 2025 %N 13 %P 12 %I FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov