@article{Batueva2026the, author={Batueva, I.A. and Zaharova, A.S. and Shlykova, A.A.}, title={The Greenwashing Phenomenon in Russian Marketing: a Study of Consumer Perceptions and Regulatory Prospects}, journal={Scientific Research and Development. Economics of the Firm}, publisher={INFRA-M Academic Publishing LLC.}, year={2026}, pages={5-14}, volume={15}, issue={1}, }