%0 Journal Article %T The Greenwashing Phenomenon in Russian Marketing: a Study of Consumer Perceptions and Regulatory Prospects %A Batueva, I.A. %A Zaharova, A.S. %A Shlykova, A.A. %K greenwashing, environmental marketing, consumer perception, environmental labeling, unfair advertising, government regulation, sustainable development %J Scientific Research and Development. Economics of the Firm %D 2026 %N 15 %P 9 %I INFRA-M Academic Publishing LLC.