TY  JOUR
TI  The Greenwashing Phenomenon in Russian Marketing: a Study of Consumer Perceptions and Regulatory Prospects
KW  greenwashing
KW  environmental marketing
KW  consumer perception
KW  environmental labeling
KW  unfair advertising
KW  government regulation
KW  sustainable development
JO  Scientific Research and Development. Economics of the Firm
AU  Batueva, I.A.
AU  Zaharova, A.S.
AU  Shlykova, A.A.
PY  2026
IS  15
PB  INFRA-M Academic Publishing LLC.