%0 Journal Article
%T Non-Verbal Mechanisms of Attention Redistribution in Celebrity Advertisements
%A Mel'nikova, I.Y.
%A Ababkova, M.Y.
%K visual attention, eyetracking, heat maps, vampire effect, halo effect, match-up hypothesis, gender differences
%J Scientific Research and Development. Modern Communication Studies
%D 2026
%N 15
%P 8
%I INFRA-M Academic Publishing LLC.