@article{Schanina2026the,
author={Schanina, E.V. and Dumnov, V.B.},
title={THE ROLE OF HR BRANDING IN MANAGING CORPORATE CULTURE DEVELOPMENT},
journal={Management of the Personnel and Intellectual Resources in Russia},
publisher={INFRA-M Academic Publishing LLC.},
year={2026},
pages={43-51},
volume={15},
issue={1},
}