TY  JOUR
TI  THE ROLE OF HR BRANDING IN MANAGING CORPORATE CULTURE DEVELOPMENT
KW  HR brand
KW  HR branding
KW  corporate identity
KW  corporate culture
KW  organization culture
KW  organization personnel
KW  organization
JO  Management of the Personnel and Intellectual Resources in Russia
AU  Schanina, E.V.
AU  Dumnov, V.B.
PY  2026
IS  15
PB  INFRA-M Academic Publishing LLC.