%0 Journal Article
%T The story of the merchant as a component of the tourism brand of the historic town (on the example of Yaroslavl)
%A Obnorskaya, N..
%K branding places, historical city, image of the city, urban identity, merchants history, Yaroslavl
%J Services in Russia and abroad
%D 2016
%N 10
%P 12
%I Russian State University of Tourism and Service