TY  JOUR
TI  Prospects for the development of programmatic DOOH  in omnichannel marketing: analysis of the Moscow  outdoor advertising market
KW  programmatic DOOH
KW  omnichannel marketing
KW  outdoor advertising
KW  Moscow
KW  digital advertising
KW  media planning
KW  RTB
JO  Journal of economic studies
AU  Bogach, M.A.
PY  2026
IS  12
PB  INFRA-M Academic Publishing LLC.