%0 Journal Article %T Ethical component of the communicative efficiency of business communication %A Kashaeva, E.Y. %A Pavlova, L.G. %K communicative efficiency, factors of communicative efficiency, ethical postulates, speech etiquette, address, stylistic correctness, semantic appropriateness, congruence principle %J Central Russian Journal of Social Sciences %D 2016 %N 11 %P 8 %I RANEPA