%0 Journal Article %T Gamification and Media Technologies as Tools for Developing Communicative Competence in Students Majoring in Advertising and Public Relations %A Dzagoeva, E.A. %K gamification, media technologies, communicative competence, advertising and public relations, PR education %J Scientific Research and Development. Modern Communication Studies %D 2026 %N 15 %P 6 %I INFRA-M Academic Publishing LLC.