TY  JOUR
TI  Socio-advertisinginteraction: controllabilityevaluation
KW  social advertising
KW  social advertising interaction
KW  sociological research
KW  efficiency
KW  interrelation
KW  behavior model
KW  moral and moral values
KW  factors
KW  mechanism
KW  target audience
KW  correlation coefficient
KW  importance ratio
KW  project management.
JO  Journal of Management Studies
AU  Saveleva, O.O.
PY  2017
IS  3
PB  INFRA-M Academic Publishing LLC.