%0 Journal Article %T A specific historical aspect in the development of social advertising (a review of publications by Kalmykov S.B.) %A Bocharova, S.E. %K social advertising, socio-advertising interaction, concrete historical, feature, historical period, principles, dynamics, efficiency, quality assurance system, universal structural solution, behavior model, factors, target audience. %J %D 2017 %N 2 %P 4 %I INFRA-M Academic Publishing LLC.