TY  JOUR
TI  A specific historical aspect in the development of social advertising (a review of publications by Kalmykov S.B.)
KW  social advertising
KW  socio-advertising interaction
KW  concrete historical
KW  feature
KW  historical period
KW  principles
KW  dynamics
KW  efficiency
KW  quality assurance system
KW  universal structural solution
KW  behavior model
KW  factors
KW  target audience.
JO  
AU  Bocharova, S.E.
PY  2017
IS  2
PB  INFRA-M Academic Publishing LLC.