TY  JOUR
TI  Criteria and measuring tools for evaluating social advertising (review of publications by Kalmykov S.B.)
KW  social advertising
KW  social advertising interaction
KW  qualimetric research
KW  efficiency
KW  quality
KW  tools
KW  evaluation
KW  interrelation
KW  behavior model
KW  factors
KW  target audience
KW  scaling
KW  regression equation
KW  linear equation
KW  importance coefficient
KW  rank.
JO  Journal of Management Studies
AU  Pashin, N.P.
PY  2018
IS  4
PB  INFRA-M Academic Publishing LLC.