%0 Journal Article
%T Advertizing efficiency problems
%A Chertova, T..
%K efficiency, advertisement, advertising campaign, competition, company, business, advertiser, business, financial (economic) efficiency, communication efficiency
%J Actual directions of scientific researches of the XXI century: theory and practice
%D 2014
%N 2
%P 4
%I FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov