%0 Journal Article %T Qualimetry studies of Social Advertising Healthy Lifestyle %A Kalmykov, S.. %A Pashin, N.. %K qualimetry, social advertising healthy lifestyle, quality factors, the importance factor, a normalized coefficient of importance, the expert method %J Level of Life of the Population of Regions of Russia %D 2014 %N 2 %P 6 %I All-Russian center of living standards