TY JOUR TI Qualimetry studies of Social Advertising Healthy Lifestyle KW qualimetry KW social advertising healthy lifestyle KW quality factors KW the importance factor KW a normalized coefficient of importance KW the expert method JO Level of Life of the Population of Regions of Russia AU Kalmykov, S.. AU Pashin, N.. PY 2014 IS 2 PB All-Russian center of living standards