%0 Journal Article %T Speech Influence Mechanisms and Models in Polycode and Polymodal Text (Using the Example of Regional Television Sports Coverage) %A Nikitina, E.G. %K mechanism, model, speech influence, polycode and polymodal text, television sports coverage %J Scientific Research and Development. Modern Communication Studies %D 2021 %N 10 %P 4 %I INFRA-M Academic Publishing LLC.