%0 Journal Article %T Digital Footprint Management as an Effective Tool for Creating University Positive Image %A Miheenkova, T.A. %A Morozova, K.V. %A Lobacheva, A.S. %K organization brand, internet, information, digital shadow, digital footprint %J Management of the Personnel and Intellectual Resources in Russia %D 2021 %N 10 %P 3 %I INFRA-M Academic Publishing LLC.