TY JOUR TI On the Use of Motivational Sequence AIDMA in Poetical Communication KW motivational model KW composition KW intonation-melodic and metrical organization of remote semantic repetition KW semantics KW syntactica, pragmatics KW echo phrases KW political branding KW promotional marketing KW social communication. JO Scientific Research and Development. Modern Communication Studies AU Bobylev, B.G. PY 2015 IS 4 PB INFRA-M Academic Publishing LLC.