TY JOUR TI FORMING A STUDENT'S PERSONAL BRAND AS A TOOL FOR POSITIONING IN THE LABOR MARKET (PART I) KW personal branding KW personal brand KW student KW young specialist KW labor market KW positioning JO Management of the Personnel and Intellectual Resources in Russia AU Shchegulina, O.V. AU Purlieva, A.S. AU Semenova, E.Y. AU Ayzhanov, V.P. PY 2022 IS 11 PB INFRA-M Academic Publishing LLC.