@article{Shchegulina2023forming, author={Shchegulina, O.V. and Purlieva, A.S. and Semenova, E.Y. and Holom'eva, V.P.}, title={FORMING A STUDENT'S PERSONAL BRAND AS A TOOL FOR POSITIONING IN THE LABOR MARKET (PART II)}, journal={Management of the Personnel and Intellectual Resources in Russia}, publisher={INFRA-M Academic Publishing LLC.}, year={2023}, pages={63-69}, volume={12}, issue={1}, }