TY JOUR TI FORMING A STUDENT'S PERSONAL BRAND AS A TOOL FOR POSITIONING IN THE LABOR MARKET (PART II) KW personal branding KW personal brand KW student KW young specialist KW labor market KW positioning JO Management of the Personnel and Intellectual Resources in Russia AU Shchegulina, O.V. AU Purlieva, A.S. AU Semenova, E.Y. AU Holom'eva, V.P. PY 2023 IS 12 PB INFRA-M Academic Publishing LLC.