TY  JOUR
TI  PROMOTING EDUCATIONAL PRODUCTS ON SOCIAL MEDIA: DIGITAL CHANNELS AND EFFECTIVENESS ASSESSMENT
KW  promotion of educational products
KW  social media
KW  SMM strategy
KW  EdTech
KW  marketing effectiveness assessment
JO  Russian Journal of Management
AU  Sergeev, A.S.
AU  Gorelova, S.I.
PY  2026
IS  
PB  Publishing Center RIOR