@article{Nagibina2023naming,
author={Nagibina, N.I. and Nagibin, S.S.},
title={NAMING IN FORMING A CREATIVE CONCEPT OF THE EMPLOYER’S VALUE PROPOSITION (EVP)},
journal={Management of the Personnel and Intellectual Resources in Russia},
publisher={INFRA-M Academic Publishing LLC.},
year={2023},
pages={70-76},
volume={12},
issue={4},
}